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Your Story Matters

September 24, 2014 Bradford Group Administrator

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Public relations is your best vehicle to tell your company’s story, because it is the very essence of your brand.

A good company story should:

  • Establish the basic facts of your company
  • Differentiate you from everyone else
  • Explain the problem(s) you can solve
  • Tell customers why they should care about you

Your story is essential, because it…

Clarifies.

Your story tells your community, your audience and your prospects what you do and what sets you apart from everyone else that does what you do. Your mission, core values and competitive edge can – and should—be found somewhere within every story told.

Compels.

Your story isn’t a buy-one-get-one-free offer no one really cares about. It is a narrative. It can reveal your triumphs and your challenges. Your story tells your audience why you do what you do and humanizes your company.

Builds trust.

Unlike advertising, your story isn’t thrust into your audience’s face without their consent. Rather, your story is seen or read or heard by the choice of your audience. When your story is told through the lens of a journalist or hosted by a media outlet, it builds further credibility and trust of your brand.

Informs.

Often, there can be something to be learned from your story. It embraces thought leadership and practical insight that can teach others something they aren’t already aware of.

Whether your PR pro arranges an interview, a bylined column or a speaking engagement – all of these can propel your company’s story. And piece-by-piece, you build a foundation of awareness and familiarity within your market, which plants the seeds for a new a crop of customers.

piece-by-piece, you build a foundation of awareness and familiarity within your market, which plants the seeds for a new a crop of customers.

So what story are you telling? Is anyone hearing it?

Social media can be a great starting place and mouthpiece for your company’s story. Download our free e-book to learn how to you can use Facebook to drive your branding home.





photo credit: psd via photopin cc

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