Web content crucial to keep your business afloat in the new era of marketing
Back in 1996, Bill Gates predicted, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. … Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products—a marketplace of content.”
He was right. We’re now living in the age of big data where content is king.
According to a report from Econsultancy and Adobe, which surveyed marketers worldwide, content marketing has climbed to the top of the list of importance in terms of emerging digital trends and was named as a top priority for 2013 by 39% of respondents. That’s up 10% from 2012.
So what does that mean for your business?
It means you need to create good, quality content on your website. The more quality content you have, the more likely you are to attract visitors, generate leads and foster ongoing relationships with your customers.
How much content am I talking here? HubSpot, our inbound marketing partner, gathered data on website content from the experiences of 4,000 businesses to answer that question. Fellow Bradford Groupie and CEO of the Bradford Group, Jeff Bradford, summed up HubSpot’s findings in a recent blog post:
- Blogging: Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those who blogged less than 4 times per month, and they got 3 times more leads than those who did not blog at all.
- Web Pages: Businesses websites with 401 to 1,000 Web pages have 9 times more traffic and 6 times more leads than those with 51 to 100 Web pages.
- Landing Pages: Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages.
Feeling overwhelmed? Not sure where to begin or how to create quality content? That’s where hiring a Web copywriter comes in.
When looking to hire a Web copywriter, consider someone who embodies the following qualities:
- Writes with purpose and strategy.
- Takes the time to fully understand your business.
- Engages your audience.
- Thinks creatively.
- Has an opinion and isn’t afraid to share it with you.
- Understands Search Engine Optimization (SEO).
- Uses targeted keywords and keyword phrases.
- Is results driven.
We’re living a revolution—a revolution in the way people communicate. Great Web content is critical to your business’ survival. Hiring a Web copywriter could be the difference between staying relevant in this new age and well… not.
Sink or swim? Have you adopted a content marketing strategy to stay afloat in today’s content-saturated world? Share your tips, challenges and questions below.