With hundreds of website developer sites, it has never been easier to create your own website for personal or business use. However – just because you can doesn’t always mean that you should. Website developers are skilled in making visual elements stand out.
If you do chose to create your own website, make sure to keep your website clear, concise and user-friendly. With basic guidelines and originality, you have the ability to create a beautiful, professional-looking website.
Here are some tips on how to create your own website – and make it look like the work of a professional:
Keep it simple. You may feel the need to list every detail – who, what, where, when and why – on a single page, but this only overwhelms the reader. Using sections can help maintain a healthy balance of information. Leave plenty of white space, and make sure that you are addressing key points needed for the user to fully understand your message. Questions that may arise in differing scenarios should be left for a Q&A or contact page.
Consistency. A solid theme will ensure that your information is easy to read. And a professional website is no place for a child’s school project – having a cohesive look will make the website look clean, polished and to-the-point.
Quality matters. A professional website translates top quality. With images all over the web, it may be tempting to upload a stock image and call it a day. Not only should you double check copyright and usage policies on your photos, you should also ensure your photos view well on different screens, including desktops, phones and tablets.
Stand out. Don’t be afraid to be creative and brainstorm new ways to convey information. Websites that stand out from basic, bland webpages are the ones that will attract the most attention. Just make sure it’s the right type of attention – for example, the Bradford Group website’s signature yellow color places an emphasis on different areas of the website without overpowering the overall message.
SEO game-plan/strategy. Hit the ground running with strong search engine optimization techniques, such as keywords and frequent updates. Word-of-mouth marketing will be equally as important for exposure, but make sure your site can be easily found online. SEO can be your best friend or worst nightmare – it’s all up to you.
A professional website is no place for a child’s school project.
Link accounts. Before going live with your site, make sure that it is properly linked to all of your social media accounts. This may seem like common sense, but you wouldn’t believe the number of websites that have broken links. Readers shouldn’t have to work to find information – give them everything they need in a concise and clear way. The easier the better.
Keep it user-friendly. What are viewers looking for when they first open your webpage? What are the most important things to keep on the home-screen? How far is your website’s reach? All of these are questions to keep in mind when creating a website. Also, the language you use is just as important as the website itself. Readers won’t typically understand technical language or jargon, so be sure your copy can be easily understood by all readers.
Update frequently. You can’t just forget about your website once it’s been officially launched. It needs to be updated with any changes and new information, including job openings, new articles, changes in management and more. Launching a website isn’t the end – it’s just the beginning!
Building a website is a lot of work – work that you may or may not have time for. If you question your ability to properly build a website, it may be better to hire a professional or contact someone for help. Whatever you choose to do, make sure that you are happy with the results. After all, your website is a reflection of the results that will ensue.