Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

Watch out East Nashville—Here comes the Bradford Group

September 13, 2013 Bradford Group Administrator

The Bradford Group is moving to East Nashville!

(For full the details like square footage, why we’re moving and why we chose to relocate our office to the Fifth and Main Building, check out some of this local coverage. NBJ, Nashville Post. )

A big move offers new beginnings. We Groupies are embracing this opportunity to reinvent ourselves from downtown urbanites to East Nashville hipsters.

For those who aren’t familiar with Nashville’s submarkets, here’s how eastnashville.org describes the east side:

Historic East Nashville has been coined by Budget Travel Magazine as “Nashville’s version of New York’s East Village.” Always growing, thriving, eclectic, historic and hip, East Nashville has become one of the city’s most-desired areas to live and work. Whether it’s for the amazing restaurants, the vintage and eclectic shopping, the vibrant and artistic culture, people are finding more and more reasons to come over to “this side of the river.”

Since we’re the new kids on the block, we yearn for acceptance from our new neighbors. We’re hoping our new personas and reinvention plans, based on thorough research like study of WikiHow’s, How to be a Hipster, will help us fit in.

 Today, I caught up with each of my fellow Groupies to check in on his or her reinvention plans or visions. Here’s what I learned:

 

*All updated headshots are fittingly adjusted using Instagram’s Nashville filter.

 

Jeff BradfordJeff ‘Old Guy’ Bradford

Q: What will your new office look like?

A: The overall office layout will be inviting and conducive to collaboration. My individual office will reflect my personality. So it will possess an ultra hip aura with a note of authority and power.

Q: What East Nashville hot spot are you looking forward to frequenting?

A: Two Ten Jack

Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: I’m planning to invest in a pair of $200 Imogene and Willie  super tight jeans. I also just bought a pork pie hat that I plan to wear on the daily.

Q: How will this move affect your life?

A: My bank account already looks substantially different—it’s considerably drained.

 

Natalie ‘Queen of Everything’ TownsendNatalie Townsend

 Q: What will your new office look like?

A: Fabulous. I’ll bring the same design elements of my home into my new office space. Example pictured below.

 Q: What East Nashville hot spot are you looking forward to frequenting?

A: Rumours East. It’s the most magical, relaxing place in Nashville and my go-to place for unwinding.

 Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: I will bring my dog Gladys because everyone has and loves dogs in East Nashville. A thrift-store chic messenger tote and my MAC computer are must haves. Also, I’m currently working on switching up my signature hairstyle. A professional yet boho-inspired side braid will be my new go-to.

*Side note: No matter how badly I want our new neighbors to accept us, I will NEVER wear Toms.

Q: How will this move affect your life?

A: I will have endless nearby lunch options. But, I will miss having a front row view of CMA Riverfront concerts.

 

nashville apartment

 

 

Caitlin VarleyCaitlin ‘I-have-no-idea-what-my-East-Nashville-nickname-is’ Varley

Q: What will your new office look like?

A: Hopefully less barren than my current office. The only decor that adorns my office walls now is a framed photo of Alcatraz.

Q: What East Nashville hot spot are you looking forward to frequenting?

A: The Pharmacy, duh. Best burgers in town.

Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: I just bought new glasses. They’re not really hipster-style, but I think glasses are a hipster thing in general, so I’ll be good. Plus, I actually require glasses so the lenses are prescription. I think that gives me bonus points. I’m not a wannabe blind person. I’m the real deal.

Q: How will this move affect your life?

A: Having parking and outdoor space is a game changer. I plan on soaking up some sun on the patio during lunch when it’s nice out. Everyone is welcome to join. Plus, the new spot is close to my apartment—it’s going to rock!

 

Erin ‘East Nasty’ GagnonErin Gagnon

 Q: What will your new office look like?

A: All I care about is windows.

 Q: What East Nashville hot spot are you looking forward to frequenting?

A: Bagel Face.

 Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: Nothing.

 Q: How will this move affect your life?

A: I plan to move to East Nashville. Anyone looking for a roomie? Hit me up.

 

Molly GarveyMolly ‘gained-20-pounds-from-Pharm-burgers’ Garvey

Q: What will your new office look like?

A: Modern industrial with lots of antique baskets and trinkets.

Q: What East Nashville hot spot are you looking forward to frequenting?

A: The Pharmacy. Mmm…Pharm Burgers.

Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: My hipster boots are perfect for my new surroundings (see below). I also plan to stock up on slouchy sweaters and trendy oversized, black-rimmed eye wear. I’m so lucky to have poor vision. To top it off, I’m recruiting hipster-worthy friends. If you play in a band, call me. (615-555-5555)

Q: How will this move affect your life?

A: Instant boost to my coolness factor. Plus, faster commute since we’ll have parking.

hipster boots

Gina ‘Helvetica’ GallupGina Gallup

 Q: What will your new office look like?

A: Open, airy, functional and cool— with a place for my dog (can we do that?).

 Q: What East Nashville hot spot are you looking forward to frequenting?

A:  Any place that has cool art and furniture, like this fun gallery: http://artandinventiongallery.wordpress.com/about/

 Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: A hybrid car? Tattoos? Plaid shirts? It’s a toss-up. I’ll keep you posted.

 Q: How will this move affect your life?

A: My plan is to declare my sudden hipness, simply based on geography. I expect this will automatically yield multiple cool, arty friends and unadulterated awe from outsiders.

*Just in case you were wondering, I have a few ideas of my own. Here are my answers to the questionnaire.

 

 Danielle EldredgeDanielle ‘You Can’t Define Me’ Eldredge

Q: What will your new office look like?

A:  There will be glitter (I know that’s not hipster but I can’t help myself.) and wallpaper that features my clients’ faces.

Q: What East Nashville hot spot are you looking forward to frequenting?

A: The Wild Cow and High Garden Tea.

Q: What article of clothing, object or trend will you need to buy, bring or adopt to make sure you fit in?

A: I’m thinking about growing a mustache—the skinny kind that twists up at the ends. Think pirate.

Q: How will this move affect your life?

A: Right now, I’m probably a 9 on the hip scale—if I round down. This will definitely give me the boost I’ve been looking for.

 

What do you think? Based on our plans listed above, will we fit in? Let us know below. Also, feel free to jot down some of your favorite East Nashville hangouts. We need all the help we can get.

 

 

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