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Three PR Lessons from the Oscars

March 4, 2014 Molly Garvey

What J-Law, Jared Leto and Ellen taught us about getting fans to love you

Every year, movie lovers watch the Academy Awards to see if their predictions for “Best Actor” and “Best Picture” are correct. The rest of us watch to see what our favorite celebs don on the big night.

This year, instead of reflecting on the winners, losers (poor Leo) and fashion choices, let’s take a look at a few PR lessons we can learn from the Oscars Hollywood stars.

1.     Be yourself. Jennifer Lawrence, or J-Law as some like to call her, has stolen our hearts by doing nothing more than being herself. She’s loved for her laid-back personality and you couldn’t help but relate to her when she busted it (again) on the red carpet at this year’s Oscars.JLaw

Consumers want to see the real side of your brand—they want to see your personality shine through. So stop sugar-coating things and be yourself, already!

2.     Tell a story. After winning best supporting actor, Hollywood hunk Jared Leto thanked his mom, saying, “In 1971, Bossier City, Louisiana, there was a teenage girl who was pregnant with her second child. She was a high school dropout and a single mom, but somehow she managed to make a better life for herself and her children. She encouraged her kids to be creative, to work hard and to do something special. That girl is my mother and she is here tonight. And I just way to say, I love you, mom.”

Leto opened up in his speech and fans loved it. Your customers want to hear your story—where you came from, how you got there and the lessons you learned along the way.

3.     Surprise your customers. A-listers in the audience like J-Law, Meryl Streep, Brad Pitt and Julia Roberts noshed on pizza during the awards show after host Ellen DeGeneres had three pies delivered from a local pizza place. Not only did fans at home love seeing Hollywood icons eating greasy pizza in their fabulous gowns—complete with Brad Pitt passing out paper plates—but the A-listers themselves couldn’t have been happier about the surprise delivery.


Before the impromptu pizza party

Whether you use free giveaways or a personal card of appreciation to surprise your customers, remember, you’re not hosting the Oscars. Your surprise should be genuine, not just for show. Do it because you care about your customers.

Didn’t watch the Oscars this year? CBS has the full coverage here. What other PR lessons can we take away from the big night?


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