After completing my last internship at a boutique PR agency during college, I knew I wanted to start my career at a smaller firm. Of course, there are pros and cons to both large and small agencies. However, in my (slightly biased) opinion, there are far more benefits working at a smaller agency than those offered by mammoth firms.
1. Leadership for all: One notable aspect of working for a smaller growing agency is that there tends to be much more flexibility when it comes to processes and procedures. In my experiences, employees are in the very unique position to shape their role within the company. At every level, employees are empowered take ownership of new initiatives and take on leadership roles.
At the Bradford Group, it doesn’t matter if you’ve been here for three years or three months, all employees are encouraged to find and champion a cause. We’re always on the lookout for new programs to promote professional development (like our Better Book Club) and new ways to keep employees happy and engaged. These new programs need leaders, and that creates plenty of ways for employees to step up and take charge.
2. Real voices: Another perk is that employees in small PR agencies usually have direct access to management. At the Bradford Group, each employee has a one-on-one meeting every two weeks with leadership to talk through work-related developments and needs as well as our personal and professional achievements. This time allows us to refocus, set priorities for the upcoming weeks and keep a pulse on company goals and expectations.
3. Close-knit community: When agencies aren’t filled with hundreds of staffers, we’re allowed the opportunity to know everyone on a personal and professional level. While we’re growing like crazy at the Bradford Group, we’re still small enough that we can all get together, whether it’s in the conference room for a Lunch and Learn, or over drinks at happy hour. Working for a smaller agency means you get to know every one of your co-workers. For me, that means I have 13 insanely smart people I can bounce ideas off of and brainstorm with.
4. Many hats for the taking: Another one of the great things about working for a small to mid-sized agency is you get to try a little bit of everything. You quickly learn how to balance multiple tasks and shift gears on the fly, and no two days are alike. This is perfect if you’re new to the industry, because it gives employees an opportunity to find what they really excel at.
A small PR firm isn’t valuable to employees alone. Working with a smaller PR agency can also be extremely beneficial to clients. At the Bradford Group, we know how to act quickly and get things done. Our size and our smart team allow us to be nimble, which helps ensure we’re on top of all our clients’ needs so nothing slips through the cracks.