Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

The Art of Choosing a Blog Topic

March 12, 2014 Bradford Group Administrator

Blog_(1)Blogging, and blogging often, is an essential part of inbound marketing. Even as a group of marketing specialists, it’s difficult to make blogging a priority. It’s easy to put blogging on the backburner when meetings and other assignments are taking up your time (which may be a good reason to hire a marketing firm). Or maybe you have the time to blog, but don’t know what to write about.

If you’re blogging about your industry on a regular basis, finding new things to write about is a common problem. Since we write blogs for our clients, and ourselves, we are constantly finding new ways to generate blog post ideas.

Here are some of my tricks that you can use when you’re running low on blog ideas.

Check the news.

Your blog posts should position you as a thought leader in your industry. One way to do this is by commenting on industry trends and news, which also keeps your blog timely and relevant. You’re probably already reading about your industry every day so when you find something especially interesting, take the extra time to write a post and share your opinion on it.

Try a how-to.

People are constantly seeking advice so sharing your expertise is a great way to attract new readers to your blog. Your blog should provide useful content. A great way to make sure readers find your posts valuable is to teach them something. This also follows the old adage “write about what you know,” and it should be easier and quicker for you to write since you don’t have to do a lot of research.

Tell your company’s story.

If someone is reading your blog, chances are they are interested in your company. Share some behind the scenes stories or company news like promotions and anniversaries on your blog. It will make your customers feel more connected to your business.

When in doubt, make a list.

If Buzzfeed has taught us anything, it’s that readers love lists. Presenting information in a quick, easy-to-read format is always a good idea. It makes for an eye-catching headline and provides enough white space that the reader doesn’t get overwhelmed.

Photo credit: Cortega8

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