While Facebook and Instagram are the most popular social media websites by the numbers, companies shouldn’t yet overlook Twitter as an effective social media platform for business purposes. The clear benefits Twitter provides to businesses are:
- Distributing content
- Increasing brand awareness
- Reaching a wider audience
- Gathering feedback
But, arguably the most important asset of Twitter, is that it’s where the conversation is happening. Twitter is where you can communicate in an open manner unlike any other social media platform. And half of that communication is listening to what’s being talked about.
Businesses that leverage this free access to what consumers are talking about are doing Twitter right. And they’re doing it even better if they’re putting this research to use by producing tweets with the same language, topics and humor.
So, to start off the new year, here are three companies that I think got Twitter right in 2018:
Why it works: Netflix uses the power of memes to connect with consumers. The company recognized that its target audience was communicating via memes, and it not only joined in on the conversation, but actually used the feature to promote its own business. Netflix posts at least a couple times each day and incorporates memes whenever possible. These memes are always relative to current conversations and use characters and scenes from a movie or show available on Netflix.
Why it works: Perhaps the sassiest Twitter account to ever exist, Wendy’s has made a name for itself through creating beef (no pun intended) with other famous Twitter users, and people love it. Wendy’s will even throw shade at normal users, bringing them in on the fun. This could have gone horribly wrong at the start, in my opinion, but ever since beginning the technique of being a little sarcastic (but not too sarcastic), the account has been attracting new followers daily. Today Wendy’s has nearly 3 million followers, while other restaurants like Steak ‘n Shake (458,000 followers) and Burger King (1.7 million followers) are far behind.
Why it works: Oreo uses funny, clever and pun-filled tweets to relate to its followers. By talking about the same topics as their followers (like New York Fashion Week), and not only talking about the same people but talking to those people (like Lebron James), Oreo sets itself apart from other brands. People now subconsciously associate Oreo with Lebron James, for example. In their minds, Lebron James is cool, therefore Oreo must be cool because the follower sees them connecting and joking with each other.
As you can see, Twitter is very much still alive, and it’s a great place to connect with fans on a personal level. One great way to stand out among the crowd of average Twitter users is to implement similar techniques, especially for B2C businesses.
What are your favorite brands on Twitter?