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So you want to intern with the Bradford Group?

November 13, 2013 Bradford Group Administrator

nashville-skylineInterning: the word that aspiring PR pros know all too well.

I am currently in my 15th week as an intern at the Bradford Group. I am a senior at Lipscomb University trying to get all the experience that I can before stepping foot into “the real world.”

I moved from Los Angeles to Nashville to run cross-country and I didn’t know one person here. To say I was scared beyond belief is an understatement. I started school as a biology major, which lasted two short weeks before I decided that was definitely not for me. So I changed to PR.

One might call me crazy since I am taking 18 hours of classes this semester and interning with all the extra time that I am not in class, but I actually enjoy it. As long as I have my coffee, all is well in my world.

My first day on the job was also my first day of classes. I picked out my best outfit and walked out of my apartment slightly nervous about what the day was about to bring. As I arrived at the Bradford Group I took a deep breath and walked inside. I immediately felt welcomed and comfortable. As we went through typical orientation, I knew this semester was going to be fun and challenging.

As I went on my lunch break that day I realized that I was lucky enough to have Chick-fil-a and Panera both within walking distance. I passed multiple men in suits and women in high heels and realized that I am in the working world now, not on campus with everyone wearing their Lululemon leggings and Nike Frees. And I was more than okay with that.

I passed multiple men in suits and women in high heels and realized that I am in the working world now, not on campus with everyone wearing their Lululemon leggings and Nike Frees.

So you’re probably wondering what it is like to be an intern here, right? Well let me tell you.

When I get in everyday, I go check around and see who has stuff for me to work on. Once I get my tasks I make a list to stay organized. This includes anything from organizing media clippings, to research and writing press releases. It is so much more than that though. If I could give any person advice on one thing to know if they want to be in PR it is know how to use Cision, which is allows you to find all media contacts and outlets in your industry.  I cannot begin to tell you how often this will be used.

Some tips I have learned from interning:

  1. Not everything you do is “glamorous,” and that’s okay! People often associate PR with working with famous people and being behind the scenes of huge events. This is usually not the case. Usually you will be on your computer doing research or writing.
  2. Focus. The more you focus on what you’re doing, the better it will be. Don’t let yourself get distracted with texting or social media.
  3. Ask questions. This is one I always struggle with. I always want to be seen as educated and knowledgeable, but it really is okay to ask questions. In fact, it even makes you better.
  4. Go above and beyond what your boss may ask. Usually if you do well on an assignment, they will trust you with something bigger and more important.
  5. Get to know who you are working with. The people you work with have a lot of experience and a lot that they can teach you.

The only way to get familiar with PR is through interning. If you are looking for a spring internship I highly suggest applying to the Bradford Group (they are accepting applications).

Photo credit: Josh Hunter via Flickr

 

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