Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

So You Wanna Be Our Next Account Associate (How to land the job and other hiring insights)

July 24, 2014 Bradford Group Administrator

imagesHear ye, hear ye, all recent graduates. Yes, you. The one sitting on your childhood bed surrounded by partially unpacked college boxes and a browser history full of job listings.

You’re ready to start your career. (You know, one that doesn’t include cleaning dressing rooms and frothing lattes.) Well it just so happens that we’re ready to hire the next great PR pro.

But before you rush off and send that cover letter your sophomore year PR professor made you write, there are a few things we need to discuss if you really want this job. (And believe me, you do.)

1. First off, burn that sophomore year cover letter. Right now. Chances are you googled “how to write a cover letter” and copied the template word for word. Folks in charge of hiring did not get their position by being dumb, so this quick ‘n easy cover letter is a quick ‘n easy way to make sure your application gets deleted.

Always tailor your cover letter to the specific job you want. In as few words as possible, tell us how the experiences you’ve had and work you’ve done makes you the perfect account associate candidate. Double, triple and quadruple check for typos (they’re a deal breaker), and don’t be afraid to show your personality. We have lots and want to know if yours will be a good fit, too.

2. How do you know how to tailor your cover letter? DO YOUR RESEARCH. This is easy when applying for a job at the Bradford Group because we have beaucoups of information on who we are and what we do on our website and blog.

Charge up your laptop and get cozy, because there are hours worth of reading to get you well versed on life as a Groupie. By the time you’re done researching, you should have a pretty thorough understanding of the work we do and how we fit in Nashville’s overall PR landscape.

3. If you made it to the interview round, congrats! You are in privileged company. Now’s your chance to really wow us. As they say, first impressions matter. Do yourself a favor a dress like the PR professional you’re aspiring to be. Armed with your well-researched company insight you’ll be able to answer our questions with ease.  And we’ll be even more impressed when you ask us good questions in return. (Here’s a hint: maybe avoid “so what do you like about PR?”)

4. Oh, and one last thing: non-writers need not apply. As an integrated agency, there’s not much we won’t (and don’t) do for our clients. On any given day, AAs may be asked to research the top 50 commercial real estate blogs, photograph a tech conference or create a dinner menu for 500 software developers. But what’s always a given is that there will be writing.

Releases, pitches, columns and tweets – we write it all. And if the thought of writing each and every day for a bevy of clients doesn’t light your fire, this is not the job for you. But if it does, you’ll have the opportunity to flex and finesse your creative prowess with some of the best media outlets out there.

Truly, this is an exciting time in our company’s evolution. If you’re a smart, tenacious, media-savvy wordsmith we want you to be a part of what we’re doing. And we want you now!


Thank you for your consideration and we look forward to hearing from you soon.

Sincerely,                                                                                                                                                                                                                                                                                                                                                                            Avery Driggers



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