The Shocking Similarities Between Choosing a Quality Karaoke Song and Effectively Pitching the Media
When given the opportunity to write my first blog post for the Bradford Group, I knew I really needed to come out with a bang. And so I found a way to unite two of my favorite pastimes – rocking it out at karaoke and working with the media.
Wondering how in the world the two are connected? It’s all about being an expert, knowing your audience and tailoring your message.
- Be an expert. Any great karaoke singer knows he or she needs to have a repertoire of tried and true songs they can sing at an “expert” level. I have a list saved in my iPhone for such occasions. When pitching the media, it is important to be an expert on your client and the subject. You should be able to answer any questions the journalist has. This is especially true when pitching trade or technical media. The journalist is likely well versed in the matter and you need to speak with them in industry terms. Show enthusiasm and convey that you are passionate and knowledgeable about the story.
- Know your audience. I feel pretty confident in saying that no crowd at the bar on Friday night wants to hear your latest rendition of Whitney Houston’s “I Will Always Love You” (unless you have a Whitney voice…you go girl). A great karaoke singer knows to pick a song that the crowd will sing along with and enjoy. Likewise, make sure you are reaching out to a journalist who is interested in your client. It is worth putting in the extra time to research and read recent articles to make sure it’s a great fit for the journalist’s beat.
- Tailor your message. Nothing is worse than the group that decides to sing six minutes of Bohemian Rhapsody. You’re so much better off picking something short and sweet. Journalists also don’t want to spend the time reading your five-paragraph pitch. Bullet out information whenever possible. You can always share the meat later. Also, members of the media do not want to download a document to read your release. Copy the release into the body of your email along with the attachment so they have it handy.
Have any other tips on pitching the media or singing your heart out? Let us know.