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PR and Marketing News Roundup

July 31, 2017 Gina Gallup

reading the newsHere are some compelling articles I’ve read recently about PR and marketing. Some are new ideas, some remind me of what I already know and some just make me think about things in a different way. See what you think and let me know what I’m missing in the comments:


4 Ways of Using Vulnerability to Elevate Brand Storytelling


Can you leverage vulnerability to raise your brand awareness? I guess an airline PR pro would know.


The Untouchable Hope Hicks


This is just super interesting to me. As someone who works in PR, I cringe whenever Trump is in the media. And that has nothing to do with politics – it’s strictly because of how he chooses to behave. This article is basically saying that his PR person has realized she can’t change him – and I believe that’s true. But still, I wish she, or someone, would try harder…


Report Says Marketing and PR Will Be More Closely Aligned in the Next Five Years


Could this be the case? I do think that public relations is an essential part of a business’ marketing plan, as I previously blogged about here. And I know that PR has been adapting to our digital world so that, in additional to traditional media relations, it encompasses social media marketing, blogging, search engine optimization, lead generation and other content. But will PR go away or morph completely into something else? It’s an intriguing question to ponder.


How PR Can Prove Its Worth


As all public relations folk know, it can be hard to show an ROI. Yes, we placed that article for our client, and people read it, and if it’s online, we can talk about number of views and clicks and links. But even so, it can be hard to track that reader down the chain to a final purchase since there are usually other stops in between. We already employ all the tactics discussed in this article – and more – but it’s always good to hear that PR SEO and analytics are becoming more common.


Statistics to Drive Your Marketing Campaigns


This has a lot of good statistics about PR in the digital space. And it combines them from multiple places, encompassing SEO, pay-per-click, blogging, email, social media and other content. It gives you hard facts to use to explain to bosses and clients why you’re doing all the digital tactics that you’re doing.


Social Skim


Social Skim is a regular article on Marketing Profs, and I get it emailed to me weekly. It keeps me aware of all recent updates and changes to the various social media platforms.


75 Marketing Tactics Every Entrepreneur Should Know to Get More Leads, Make More Sales and Grow Their Business


This is a pretty comprehensive list of marketing tactics, with brief descriptions. It includes some traditional stuff, some old-school stuff (hello, door hangers!) and some things that not everyone would pursue, like books. What’s different about this list is that it also shows the time, effectiveness, cost and skill involved for each tactic.


6 Ways Your Startup Can Grab a Journalist’s Attention


This has advice from journalists at TechCrunch, Business Insider and Fortune on the best ways to gain press exposure. It’s an oldie but a goodie.


Introspection At The Top: Lessons From a Seriously Introverted Marketing Exec


As a serious introvert myself, this just gives me affirmation that I can still do marketing. And it also helps me understand why I work well with our tech clients.


What have you been reading lately?


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