Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

Embarking On The Search for Better Ideas

October 26, 2016 Bradford Group Administrator

At the Bradford Group, we have a simple core purpose:


“Opening The World To Better Ideas”


You’re probably wondering, what is a “better idea” anyway?

Is it a subjective term – used only when comparing to a “lesser” idea? Or maybe it’s only used in a judgmental fashion?

As one of Nashville’s leading group of experts in PR and marketing, we wanted to adopt a purpose that was boldly forward-thinking. As such, we believe a “better idea” is an internal challenge to break the mold for our clients and bring new ideas to the table.While we understand that every seedling of an idea may not grow to be a “better” idea in the traditional sense, we believe that the effort for more creative decision-making is a better idea in itself.

One of the methods we use to maintain fresh, innovative and creative decision-making is through our quarterly planning sessions with Petra Coach, where we decide on company-wide priorities and goals for the following few months. Earlier this month, we sat down at our Q4 meeting and came away with a priority centered around our new mission statement, entitled “Bradford’s Better Ideas.”

The goal of this program is to establish a system by which our entire team can generate fresh thinking and bold ideas on behalf of all of our clients. By using the entire wealth of knowledge spread across our team instead of thinking in silos, we’re capturing different viewpoints and unique thoughts.

In the early stages of the program, we’ve based the process on two beliefs:

  1. There is strength in numbers — No one person (or team) is as strong as the collective brain trust of our entire staff. By counting on each team member to bring his best ideas to the room and think outside the box, we’re maximizing our creative potential and working to be better partners for our clients.
  2. There are no stupid ideas — Any and all thoughts are welcome. Our thinking? Any ideas that don’t make the cut are just precursors to “better ideas.” It’s important to foster an air of openness in creative thinking sessions.

So how are we doing it?

  • Weekly Sessions — We hold a team-wide meeting each week to talk through new ideas for a select group of clients, focusing on different clients each week. These brainstorms are set up to hash out existing ideas and bring new ones bubbling to the surface. By the end of the meeting, our goal is to have a few seedlings in the hopper.
  • Crowdsourced Brainstorming — We’ve created and organized cloud-based documents for the ongoing crowdsourcing of great ideas. Whether a team member is writing an article or reading through the latest trends, when an idea hits, they can slap it on the list.
  • Quarterly Goal — A creative mission is nothing without a quantifiable push. That’s why we’ve set out to come up with 30 new ideas this quarter. We hope to spread the love of creative thinking around!

As the year and quarter both come to a close in December, we’ll recap how the first quarter of “Bradford’s Better Ideas” panned out. Stay tuned!

Do you have any thoughts on ways to generate fresh ideas? Share them with us below!

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