Business isn’t like dating. Or is it?
A website is no longer enough to convey who you are as a business. I hate to break it to you but if you want the Italian model type of client, you’re going to have to do some of the work. And by work I mean blogging.
There are plenty of companies out there who offer blog writing services, so how do you decide which one to go with? Pick one that you trust and will get to know your business as if it was their own. Good blog writers will adapt your company’s tone and message and engage your clients. When hiring someone to take care of your blog writing services, make sure they know what they are doing.
Here are five things a good blog writing service company will do:
- Create meaningful content. In this day and age, content is king. Search engines troll websites looking for new and updated content. Sites that have more frequent updates receive more authority and are ranked higher on search engine results.
- Give it a voice. As great as your website may be, there’s only so much a potential customer can take from it. After they know what you do, they want to know who you are. Blog posts have a humanizing tone to them that allow you to share not only what you know, but also what you think.
- Establish you and your company as industry experts. Writing about relevant and timely material on your blog gives the reader the idea that you’re an industry expert. You’ll quickly become THE person to go to for your niche market.
- Drive traffic to your site. Create blog posts targeted around specific keywords, ones that your target audience is likely to Google, to increase your rankings on search engines and drive more qualified prospects to your site. This is, of course, assuming your blog is embedded on your website.
- Engage customers in your posts. Allowing your readers to leave comments on your blog creates the potential for valuable discussion. Readers can ask questions, share thoughts and even challenge you. Regardless of the comment, dialogue is good.
Don’t be afraid. Be engaged and start the conversation. What do you have to lose?