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A Better Summer Reading List

July 21, 2015 Bradford Group Administrator

The Better Book Club team stopped by the Bradford Group office recently to deliver more than $300 worth of books as our prize!

The Better Book Club team stopped by the Bradford Group office recently to deliver more than $300 worth of books as our prize!

We are beyond thrilled to be the winners of the Better Book Club photo contest!

We’ve been hosting a Bradford Better Book Club every quarter since January, and it’s quickly become one of our favorite company initiatives. When snacks, great books and great people are involved, what’s not to like?! In addition to the fun, the Better Book Club meetings have provided a great opportunity for groupies to learn something new and share what they’ve discovered.

Based on the books we’ve been diving into and the fabulous set of books provided by the BBC as our prize, we’ve compiled a better summer reading list for your professional and personal life!


Books for the office:


  • Thinking: Fast and Slow, Daniel Kahnemann
    • Groupie commentary: “I’ve always known that persuasive messages tapped into emotions, but this book provides a roadmap of how to do this. This book is filled with practical applications!”
  • Snoop: What Your Stuff Says About You, Sam Gosling
    • Groupie commentary: “This book talks a lot about what our stuff says about us and is really interesting! According to Gosling, the things we own and how we arrange them say more about our personalities than our most intimate conversations.”
  • Everybody Writes, Ann Handley
    • From the book: “Good writing requires us to understand and have empathy for our audience, their situation, their needs and goals. The best content experiences are pitched perfectly in the sweet spot, the nexus of all those human factors.”
  • The Compound Effect, Darren Hardy
    • From the book: “Do you know how the casinos make so much money in Vegas? Because they track every table, every winner, every hour. Why do Olympic trainers get paid top dollar? Because they track every workout, every calorie, and every micronutrient for their athletes. All winners are trackers.”
  • Lean In, Sheryl Sandberg
    • Groupie commentary: “This book provides an interesting perspective on how gender impacts the course of a person’s life, specifically within a professional context. I found it reassuring to know that Imposter Syndrome happens to everyone, even people who are wildly successful like Sandberg.”
  • Small Giants, Bo Burlingham
    • From the book: “Success means you’re going to have better problems. I’m very happy with the problems I have now.”
  • Linchpin, Seth Godin
    • Groupie commentary: “Linchpin really challenged my views on how to be successful. Spoiler alert: It truly is about a person’s attitude.”
  • This Is How You Pitch: How To Kick Ass In Your First Years of PR, Ed Zitron
    • Groupie commentary: I just finished this on my Kindle and it was a great refresher on the basics of PR – and an easy summer read!”
  • Fascinate, Sally Hogshead
    • From the book: “By developing symbols of value, groups can strengthen participation and commitment. People eagerly work to acquire and show off emblems. So it only makes sense that companies should develop emblems of value.”
  • Drive, Daniel H. Pink
    • From the book: “One source of frustration in the workplace is the frequent mismatch between what people must do and what people can do. When what they must do exceeds their capabilities, the result is anxiety. When what they must do falls short of their capabilities, the result is boredom.But when the match is just right, the results can be glorious. This is the essence of flow.”

Books for the beach, the airplane, a long road trip or the couch on a rainy day:


  • My Life in France, Julia Child
  • On beauty, Zadie Smith
  • The Master and Margarita, Mikhail Bulgakov
  • Government Bullies, Rand Paul
  • The Civilization of the Renaissance in Italy, Jacob Burckhardt
  • High Fidelity, Nick Hornby
  • The Screwtape Letters, C.S. Lewis
  • Girl on the Train, Paula Hawkins
  • The Good Girl, Mari Kubica
  • Modern Romance, Aziz Ansari
  • Paper Towns, John Green
  • Is Everyone Hanging Out Without Me? (And Other Concerns), Mindy Kaling
  • Future Crimes, Marc Goodman
  • Golden Castle, Carol Kent
  • The Opposite of Loneliness, Marina Keegan

What about you? What are you reading this summer? Drop us a line and share your thoughts on the books we’re missing out on!






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