If you live in Tennessee, you may have read Launch Tennessee CEO Charlie Brock’s recent Tennessean column outlining his 2014 wish list for Tennessee’s entrepreneurs (and if you haven’t read it yet, check it out here). Charlie’s column inspired me to put together a similar list for publicists.
So, as of New Year’s Eve, here are the top four things I’m wishing for in 2014.
1. New media outlets
Many traditional newspapers have gone digital-only and some have even stopped publishing over the last few years, leaving PR professionals with fewer outlets to pitch. The good news is that while traditional newspapers are getting smaller, more and more blogs and websites are starting. This is great for journalists, readers and publicists. Personally, I’m wishing for some entrepreneur-focused websites to build some momentum (and feature my clients) in 2014.
2. Reporters who answer pitches
Anyone who handles media relations on a daily basis will tell you that one of the most frustrating parts of the job is trying to track down reporters. While some local and national reporters are awesome about answering emails and phone calls, others are impossible to reach. In 2014, I would love to get more responses from reporters – even if it all it says is “not interested.”
3. More great clients
At the Bradford Group, we have some of the best clients around in a variety of industries. We love our clients so much that we want more just like them. It’s no secret that most businesses want to grow, and we’ve been doing that steadily in 2013. New clients are exciting and fun to get to know and work with so we hope 2014 brings several.
4. More time in the day
I realize this is impossible, but as long as I’m making wishes, I’m going to include it. Securing that prime story that clients wish for takes time. It’s a multistep process that includes researching reporters, writing a targeted pitch for that specific journalist and following up until you get a clear answer on whether or not the reporter is interested. The more time you have to spend on pitching, the more successful you are – hence the need for more hours in the day.
Happy New Year! What are you wishing for in 2014?
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