Part of the fun of working for a great agency is being encouraged to think. Here are some of the things we’re thinking about.

4 Soft Skills to Adapt for Workplace Success

November 15, 2018 Kensington Wieland

business skillsWhile there’s no doubt that public relations professionals must be rock star writers, speakers and thinkers, there are a few skills that fall outside that scope of work that are equally as important. Respect, punctuality, humility and professionalism are some of the top tried and true soft skills to bring into the workplace, however, some of the most important competencies are ones that are usually learned instead of taught. Read below to discover four common soft skills that will help you shine as a person and a professional in any workplace setting.

1) Plan for Proactivity

It’s the first day of your new job and you’re motivated, excited and anxious to please your fellow co-workers. However, when the six-month mark hits, are you executing the same level of proactivity? At the Bradford Group, proactivity is a core characteristic we look for in hiring and retaining employees (it’s even embedded in one of our 3 core values). That can be something as complex as tackling a project days before it’s due to reorganizing the chairs in the conference room after a meeting. Rest assured, productivity will always pay off!  

2) Execute an Elevator Pitch

Any established public relations professional will tell you that having an elevator pitch – a 30 second to 1-minute introductory speech about yourself, is a surefire way to be prepared to meet anyone at any time. While you may have already scored the job, only the select few people that hired you actually know you. Whether you work for a company of 12 or 1,200, your fellow co-workers will surely be asking about your story and how you came to work at your new job. Even during the Bradford Group interview process our team will often present their personal elevator pitches to candidates to allow them to get to know us better. Your hometown, past work experiences, college major and hobbies are all great starting points and serve as easy connectors if you and your co-workers discover something in common. 

While it’s easy to get caught up in the excitement of scoring your new job, don’t let your enthusiasm blind you from continuing to grow and develop as a professional.

3) Be Nosy About News

With so many different channels to receive news in our world today, there’s no excuse to be behind on the latest happenings. As a professional working in public relations, marketing, communications or any related field, continuously being aware of local and world news will set you up for success. From office conversations to business decisions, there’s a good chance you’ll be asked about or called upon to know highlights of what’s happening in the news. The Bradford Group team uses free websites like theSkimm and Morning Brew to get our daily fix, but bonus points if you dig deeper into your specific industry news!

4) Get After Goal Setting

We’re big fans of goal setting at the Bradford Group, but it’s an excellent soft skill to adapt when starting at any company or organization. While it’s easy to get caught up in the excitement of scoring your new job, don’t let your enthusiasm blind you from continuing to grow and develop as a professional. Take the initiative, and approach your boss or supervisor with goals you have developed and set for yourself in your role. Want to pitch and land your first national placement? Organize and execute an event? Start an employee book club? Setting goals is a great way to make sure you’re continuing to grow and expand your skill set while also proving yourself as a diligent and focused employee.


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